 |
|||||||||||
 |
|||||||||||
|
|||||||||||
|
|||||||||||
 |
|||||||||||
|
 |
|||||
|
 |
|||||||
| Designed in collaboration with the Canadian
Boreal Initiative, the Birks Boreal pin is crafted in the shape of
a ribbon made of green enamel and features a silver pine cone that
symbolizes the global significance of the Boreal region. The jewellery
piece is manufactured in Birks workshops from recycled silver that
is processed from socially and environmentally responsible sources.
The Birks Boreal pin will be sold for $95 and will be available in all Birks stores across Canada and on the Birks and CBI web sites as of July 9, 2007.
|
Birks will donate ten percent of proceeds from the sale of this item to the Canadian Boreal Initiative to further promote the company’s endorsement of the Boreal Forest Conservation Framework, a vision and commitment to the long-term sustainability of Canada’s Boreal region. “We are truly excited to offer Canadians this unique pin as a means of contributing to this important environmental cause”, stated Thomas Andruskevich, President & CEO of Birks & Mayors Inc. “It is our hope that they will wear the Birks Boreal ribbon as a symbol of awareness and support for the Boreal Forest conservation for years to come.” |
||||||
 |
|||||||
 |
| Based in Ottawa, the Canadian
Boreal Initiative brings together diverse partners to create new solutions
for Boreal conservation and acts as a catalyst by supporting a variety
of on-the-ground efforts across the Boreal by governments, industry,
First Nations, conservation groups, major retailers, financial institutions
and scientists. For more information, please visit: www.borealcanada.ca |
|
 |
| No Dirty Gold is an international
campaign to ensure that gold mining operations respect human rights
and the environment. We believe that jewellery retailers can be important
allies in this campaign, and Birks & Mayors is ready to help and
support real mining industry reform. And keep our customers' attention
where it belongs: on the beauty of their gold jewellery. We believe that jewelry retailers have a powerful role to play in helping to clean up the way gold is mined. Because the gold mining industry is dependant on jewellery sales, retailers are in a unique position to drive change in the mining industry. You can find a more about the No Dirty Gold campaign and our latest press releases in the of the No Dirty Gold site, please visit: www.earthworksaction.org www.nodirtygold.org |
 |
|
 |